PAID SEARCH MARKETING, PPC ACCOUNT MANAGEMENT

  WHAT IS FULL SERVICE PPC ACCOUNT MANAGEMENT?

We include everything that you will need to succeed in the highly competitive world of online marketing. We take an overall view of your business, your goals, and your current marketing campaigns to help you quickly reach your goals and see improved performance.

Business Analysis

Thorough detailed analysis of your business model and your online marketing goals. We are skilled in development of B to B or B to C marketing campaigns, regardless of if your marketing goal is a lead, a sale or an order, or branding purposes. We get a detailed interview with you or your business associates about your business, as well as analysis of your marketing campaigns, products and web site landing pages.

Competitive Analysis

We analyze your competitor's advertising campaigns. Your competitor's keywords. Your competitor's ads and bids. We use this information to build you a more cost effective and competitive marketing strategy.

Keyword Report

Keyword Selection is probably the most critical element of successful PPC campaign. The proper keywords can make the difference in the campaign performance. We use a very sophisticated set of tools and analytical techniques to determine the very best keywords for your campaign to achieve the fastest growth at the lowest cost..

SEO Report

From our various analysis of your business and web site, we created a detailed SEO report, that looks at how your site appears to web spiders, a HTML validation test of your pages, what changes to perform on your web site to obtain the optimal exposure. This report is the basis for recommended web site modification.

Baseline Report

We perform an analysis of your site presence in the major search engines for the keywords that are most likely to bring prospective customers to your web site. This report give a benchmark from which to compare after recommended modifications are implemented.

Geographic Analysis

In many campaigns Geographic market trends are a critical component. Do you know where your best customers are located? We help you discover this, and use this information to further improve your marketing

Analytics Implementation

At no additional cost, we will implement top rated professional analytics application on your web site, and provide you free access with no recurring costs.

Conversion Tracking

What really sets Internet marketing apart from almost any other form of marketing is the ability to track results. Conversion tracking is one of the most critical components of online advertising, and allows the marketer to quickly determine campaign performance and allow for continues tuning and modification to discover the best sources of web traffic.

Multi-Purpose Marketing Optimization

Our optimization campaigns don't focus solely on your PPC marketing. We take an organic approach. That the whole is greater than the sum of the parts, and therefore we perform a multidimensional analysis and optimization as part of our account setup process.

Local Directory Tune up --- Unlimited Coupons

We look at your website's presence in many of the top local review, local business and directory sites. We help you to use these free programs to increase your business and show you how you can use them to create a limitless number of coupons and promotions on these high traffic local search sites.

Performance Based Tuning

The competitive and highly dynamic nature of PPC marketing requires regular maintenance and tuning of your PPC in order to obtain the best performance. We vigilantly monitor the performance of your campaigns and take quick action when needed to adjust for the optimal performance.

Regular Reporting

We provide regular reporting of the performance of your campaigns. We provide full accountability of what keywords are being used to drive traffic a a complete listing of all partner network domains that are sending traffic to your site.

COMPARISON OF FULL SERVICE PPC MANGEMENT PACKAGES

FEATURES	Premium	Deluxe	Standard
PPC Search Engines Used:
Google AdWords
Yahoo Search Marketing			*
Microsoft Bing Marketing		*
Reports and Analysis
Business Analysis
Competitive Analysis
Geographic Analysis
Keyword Report
SEO Report
Baseline Report
SEO CONSULTING
Setup Hours Included(for 6 month engagement)	15 Hours	7 Hours	5 Hours
Local Directory Tune-Up		*
Analytics Implementation
Conversion Reporting			*
SEO Web site Implementation
Ongoing Reporting:
Performance Reports:
Ongoing PPC Tuning
Price
Package Cost: ** (per month)	$500	$400	$250

Call for quote for custom PPC management services for PPC accounts with spend over $6000/Mo.

* indicates this feature is included at the discretion of your account manager and is dependent upon availability of budget, consulting time and other contributing factors.

**Search engine PPC charges are additional.

Call 916-729-1102 today to schedule your no cost in office evaluation and let us show you how we can save your organization money and make your office technology more efficient.